One of the toughest jobs for any startup is to produce stellar ads without the help of a big-budget ad agency. The key is to engage your target audience, because for advertising to succeed, it has to be remembered. Even on the tightest budget, you can create successful ads by following these six vital tips.
1. Design for the ad environment
2. Address the right audience
3. Have a visual focal point
4. Create an ‘aha’ moment.
5. Make something happen.
6. Present a powerful benefit.
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Discuss the role of changing social values in driving societal progress or resistance to change.